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Print design
Since the dawn of printing itself, people have sensed the necessity to translate more than just language into print. That’s the role of design.
When we speak, we have a whole battery of nonverbal cues at our disposal to emphasize or de-emphasize words, organize thoughts, encourage or discourage emotional response, and other manipulations of the meaning of the words we say. In writing, print design provides these nonverbal cues: emphasized type is larger or bolder; paragraphs indicate coherent blocks of thought; page layout leads the reader to perceive the page elements in a certain priority. In the same way that oral communication goes well beyond the actual words we speak, print design plays a vital role in the message you convey on paper.
At Quicksilver, we’ve spent years figuring out what works in print design. Although we enjoy delving into the theory and perusing the latest in “cutting-edge” design, we’re frankly more interested in satisfying clients than revising the aesthetic. Much modern design is unreadable, and we find it hard to view that as successful. Design is, first and foremost, communication, and a beautiful piece that fails to communicate, just plain fails.
Clarity, organization, proportion, beauty. If a printed piece communicates well, it is by nature well-designed.