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Writing
The great E. B. White said many true and useful things about the written word. The greatest was this: "Clarity, clarity, clarity."
The ideal style changes with the situation. Advertisements should be arresting; opinion pieces should be engaging and compelling; fund-raising letters should be warmly personal. But clarity is paramount in every case. Whether words sing with poetic beauty or explain with precise logic, they must convey meaning powerfully and efficiently. Otherwise they are merely noise.
The Quicksilver team has writing experience in all media. We consider the craft of writing a joy and privilege. We look forward to giving voice to your message.